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Detective Pikachu

Burger King had the chance of a lifetime to partner with Legendary Pictures for the theatrical release of Detective Pikachu. To help bring attention to the partnership, we created this national TV spot that merged the world of Burger King with the world Detective Pikachu. Then we created an AR extension that gave fans the chance to join Detective Pikachu and uncover secret clues and characters inside select Burger King restaurants.

Project Roles
Creative Director
Company
Pitch
Skills
Art Direction, Conceptual, Creative Direction
Media
Commercials - Broadcast
Project Industries
Advertising, Restaurant
Detective Pikachu
Detective Pikachu
Detective Pikachu
Collaborators