Brand Identity, Tune

Graeme had already launched his business selling premium weighted blankets and had completely sold out. He wanted to create a solid brand identity for a professional consistent look going forward before he re-launched. I mainly wanted to help him define the direction he wanted to go. He had a lot of ideas, but hadn't really locked into any specific direction. He found himself in a frequent state of analysis paralysis. We fixed this by honing in on two directions (with the two mood boards and then refining one. Check out their Instagram page! @tuneblanket!

Project Roles
Art Director, Designer
Adobe Illustrator, Adobe InDesign
Brand Identity, Branded Content, Branding, Icons, Mood Boards
Project Industries
Brand Identity, Tune
Brand Identity, Tune
Brand Identity, Tune
Brand Identity, Tune