Graeme had already launched his business selling premium weighted blankets and had completely sold out. He wanted to create a solid brand identity for a professional consistent look going forward before he re-launched. I mainly wanted to help him define the direction he wanted to go. He had a lot of ideas, but hadn't really locked into any specific direction. He found himself in a frequent state of analysis paralysis. We fixed this by honing in on two directions (with the two mood boards and then refining one. Check out their Instagram page! @tuneblanket!