Sun Bum Animated Video Campaign
Mission – Sun Bum asked me to create a series of short (10-20 second long ) videos to promote their Baby Bum brand across their website, social media, and paid advertisements. In total I designed and animated over 30+ videos for the Sun Bum brand. After pitching several stylized concepts and ideas, I decided to hone in the concepts of showcasing each Baby Bum character from different locations around Oahu, Hawaii. A large challenge during this project was translating and art directing the brands 3D character designs into a 2D paper cut out style for animating.
Characters – Bean Bag the pig, Duke the gorilla, Stoke the crab, Meow Meow the cat, and Coco the pelican.
- Project Roles
- Animator, Art Director, Illustrator, Motion Designer
- Sun Bum
- After Effects, Stop Motion, Art Direction, Storyboarding
- 2D Animations, Branded Content, Social Media Content
- Project Industries
- Advertising, Beauty, Packaged Goods, Lifestyle