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Sun Bum Animated Video Campaign

Mission – Sun Bum asked me to create a series of short (10-20 second long ) videos to promote their Baby Bum brand across their website, social media, and paid advertisements. In total I designed and animated over 30+ videos for the Sun Bum brand. After pitching several stylized concepts and ideas, I decided to hone in the concepts of showcasing each Baby Bum character from different locations around Oahu, Hawaii. A large challenge during this project was translating and art directing the brands 3D character designs into a 2D paper cut out style for animating. Characters – Bean Bag the pig, Duke the gorilla, Stoke the crab, Meow Meow the cat, and Coco the pelican.

Project Roles
Animator, Art Director, Illustrator, Motion Designer
Company
Sun Bum
Skills
After Effects, Stop Motion, Art Direction, Storyboarding
Media
2D Animations, Branded Content, Social Media Content
Project Industries
Advertising, Beauty, Packaged Goods, Lifestyle
Sun Bum Animated Video Campaign
Sun Bum Animated Video Campaign
Sun Bum Animated Video Campaign
Sun Bum Animated Video Campaign
Sun Bum Animated Video Campaign