Adrenaline Power Jamaica
Our challenge was to generate awareness for Adrenaline Power energy drink in Jamaica, a unique market in the context of Central America. We chose music as our instrument, with a custom made dancehall song and music video featuring Jamaican dancer and choreographer Mystic Davis (who worked with Katy Perry, Major Lazer, Diplo and others) and it was a big hit.
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction
- Commercials - Video, Music Videos
- Project Industries
- Advertising, Beverage