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Adrenaline Power Jamaica

Our challenge was to generate awareness for Adrenaline Power energy drink in Jamaica, a unique market in the context of Central America. We chose music as our instrument, with a custom made dancehall song and music video featuring Jamaican dancer and choreographer Mystic Davis (who worked with Katy Perry, Major Lazer, Diplo and others) and it was a big hit.

Project Roles
Copywriter, Creative Director
Company
PepsiCo
Skills
Copywriting, Creative Direction
Media
Commercials - Video, Music Videos
Project Industries
Advertising, Beverage