Okay
Hello Alfred Resident Guide

A saddle-stitched, newsprint brochure introducing building residents to the Hello Alfred brand and suite of in-home hospitality services, with a spotlight on the "Alfred" home managers. Copy runs the gamut from lofty brand identity statements to concise and witty descriptions.

Project Roles
Copywriter, Editor (Copy), Content Strategist, Editor (Brand/Content), Writer
Company
Hello Alfred
Skills
Brand Strategy, Copywriting, Editing
Media
Brand Identity, Branding, Infographics, Manifestos, Mood Boards, Taglines
Project Industries
Lifestyle, Real Estate, Technology
Hello Alfred Resident Guide
Collaborators