Freshful Start by Gerber

Gerber created a new line of refrigerated baby products called Freshful Start. Our task: to get millennial moms who only shop fresh produce into the baby aisle. This was one of the first projects I oversaw at a CD capacity, leading a team of designers and art directors to create the branding all the way through producing the ads. And what a great project it was to launch a brand Nationally!

Project Roles
Art Director, Creative Director
Terri & Sandy
Art Direction, Creative Direction, Management of Teams 1-10, Packaging Design, Social
Commercials - Video, Social Media Content, Brand Identity, Packaging
Project Industries
Advertising, Packaged Goods
Freshful Start by Gerber