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Fell The View

A new initiative from Ford of Italy and GTB Roma that aims to make automotive innovation as inclusive as possible. 'Feel The View' is a new device that, when installed on a car window, is able to encode landscapes seen from the road, allowing visually impaired people to experience the Italian countryside with the tips of their fingers.

Project Roles
Creative Director
Company
GTB
Skills
Creative Direction, Digital Tech, Video Journalism
Media
Brand Films, Branded Content, Social Media Content
Project Industries
Advertising, Automotive, Technology