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What do you get when you put together Nissan, Playstation, and Gran Turismo?... the biggest real-life Cinderella story going on on TV; of course. We created a reality TV show that takes the top GT gamers in America and pits them against each other in a game from virtual to reality. You read that right, one day you are a gamer, some short months later you are racing on the 24 hours of Dubai, for Nissan! With more than 400,000 entries on Season Two alone, the show is a hit and so are the Nismo Athletes. In a true testament to the magnitude of this idea, GT Academy winners are being groomed for F1. Enjoy the trailer and the Season 2 Case Study.

Project Roles
Art Director, Content Strategist, Creative Director
Art Direction, Broadcast, Content, Content Strategy, Copywriting, Creative Direction, Editing, Experiential, Filmmaking, Music, Sound Design, Sound Editing, Sound Mixing, Video Journalism, Videography
Branded Content, Commercials - Broadcast, Games - Mobile, Social Media Content, Unscripted TV
Project Industries
Advertising, Automotive, Gaming