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GT ACADEMY

What do you get when you put together Nissan, Playstation, and Gran Turismo?... the biggest real-life Cinderella story going on on TV; of course. We created a reality TV show that takes the top GT gamers in America and pits them against each other in a game from virtual to reality. You read that right, one day you are a gamer, some short months later you are racing on the 24 hours of Dubai, for Nissan! With more than 400,000 entries on Season Two alone, the show is a hit and so are the Nismo Athletes. In a true testament to the magnitude of this idea, GT Academy winners are being groomed for F1. Enjoy the trailer and the Season 2 Case Study.

Project Roles
Art Director, Content Strategist, Creative Director
Company
TBWA/Chiat/Day
Skills
Art Direction, Broadcast, Content, Content Strategy, Copywriting, Creative Direction, Editing, Experiential, Filmmaking, Music, Sound Design, Sound Editing, Sound Mixing, Video Journalism, Videography
Media
Branded Content, Commercials - Broadcast, Games - Mobile, Social Media Content, Unscripted TV
Project Industries
Advertising, Automotive, Gaming
GT ACADEMY