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Life's First-Evers

The fastest growing segment in the US auto market is Compact SUVs. The last thing people needed was yet another to choose from. The problem? Ford was introducing one for the first time ever and had to get on to people’s lists and into their hearts fast. So we started before vehicles were even available by asking a blind question: “What’s that thing you’ve always wanted to try for the first time? And thousands responded. That’s when we got busy, making people’s first-evers happen with the First-Ever EcoSport. Watch the series on EllenTube. Millions of people already have.

Project Roles
Creative Director
Creative Direction, Creative Strategy, Wrangling - Celebrities, Wrangling - Creatives
Commercials - Video, Customer Journey Map, Photography, Products - Digital, Social Media Content, Unscripted TV, UX Designs
Project Industries
Advertising, Automotive