We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Pony Personalizer.

For decades, fans have customized Ford Mustangs wanting to make their own a one-of-a-kind. However, the one thing they love the most, the iconic Pony badge, was always off-limits; until now. With the online Pony Personaliser, for the first time ever, owners could design their very own, one-of-a-kind Mustang badge and put them where they belong, on the front of their cars, and on hoodies, hats, T-shirts, mugs, and more. It even came with its own desk stand. And, because we wanted a platform fueled by social reward, we celebrated the best creations by featuring them in our advertising on a hyper-targeted multi-channel national roll out.

Project Roles
Creative Director
Company
GTB
Skills
Creative Direction
Media
3D Printed Protoypes, App Design, Customer Journey Map, Mobile Apps, Photography, Products - Digital, UX Designs, Video Installations, Visual Designs
Project Industries
Advertising, Automotive, Retail