😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- carah Content Producer / Content Strategist / Producer
PG&E "Let's Green This City" Experiential Installations, PR and Social Amplification
PG&E needed a fun, engaging way to communicate their efforts to help make San Francisco the greenest city on earth. I co-concepted, produced and publicized a massive city wide installation of sod couches where passers-by where invited to have a seat with friends, have their photos taken and learn about how they could contribute to the effort. Even Mayor Gavin Newsom showed up for the photo op! It was a PR home run garnering more than $500,000 in earned media. In addition, the execution was recognized by Ad Age as one of the best Out-of-Home ideas of the year.
- Project Roles
- Content Producer, Content Strategist, Executive Producer, Project Manager
- Company
- PG&E
- Skills
- Creative Direction, Creative Research, Creative Strategy, Design Strategy, Experiential, Fabrication, Integrated, Low Budget, Wrangling - Creatives
- Media
- Branding, Briefs, Budgets, Case Study Videos, Environmental Design, Events, Installations, Websites
- Project Industries
- Advertising