Vital needed a warm and welcoming, yet innovative and trustworthy brand, that spoke to the healthcare industry (clinics and ambulatories) and at the same time to regular people. The solution I found was to mimic a vital sign measurement on a computer screen, but making it smooth, with rounded corners and bright colors — to make it look like an asset you WANT to use, and not one you NEED to.
- Project Roles
- Adobe Illustrator, Adobe Photoshop, Design, Keynote
- Brand Guidelines, Brand Identity, Branded Content, Branding, Illustrations, Infographics, Motion Graphics
- Project Industries