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Vital

Vital needed a warm and welcoming, yet innovative and trustworthy brand, that spoke to the healthcare industry (clinics and ambulatories) and at the same time to regular people. The solution I found was to mimic a vital sign measurement on a computer screen, but making it smooth, with rounded corners and bright colors — to make it look like an asset you WANT to use, and not one you NEED to.

Project Roles
Designer
Company
Vital
Skills
Adobe Illustrator, Adobe Photoshop, Design, Keynote
Media
Brand Guidelines, Brand Identity, Branded Content, Branding, Illustrations, Infographics, Motion Graphics
Project Industries
Health/Pharma
Vital
Vital
Vital
Vital
Vital
Vital
Vital