Snapchat + Redbull
When the world’s fastest-growing social platform decides to tackle “content” — how do you open the flood gates to include something for everyone while still maintaining a high caliber of content that upholds the standards you’ve defined for your brand? | The Problem: To date, the Discover platform has been limited to a limited, highly curated selection of partners. We believe we have achieved product/market fit for Discover, and we're now looking to expand to a broader group of content partners. What brand and/or content experience do you feel is missing from Discover?
Create a style guide for that brand and define how it would fit into the Discover ecosystem, including:
• Color palette
• Mood board
• Main content types covered
• Mock of what long form content looks like for three content types:
- Photo gallery
• Mock of what Top Snap franchises look and feel are
• Create a mock test edition of top snaps and long form content (when applicable).
- Project Roles
- Creative Director, Designer, UX/IA Designer
- Adobe Photoshop, Design, Design Strategy
- App Design, Branded Content, Social Media Content
- Project Industries
- Startups, Technology