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Snapchat + Redbull

When the world’s fastest-growing social platform decides to tackle “content” — how do you open the flood gates to include something for everyone while still maintaining a high caliber of content that upholds the standards you’ve defined for your brand? | The Problem: To date, the Discover platform has been limited to a limited, highly curated selection of partners. We believe we have achieved product/market fit for Discover, and we're now looking to expand to a broader group of content partners. What brand and/or content experience do you feel is missing from Discover? The Task: Create a style guide for that brand and define how it would fit into the Discover ecosystem, including: • Mission • Color palette • Mood board • Fonts • Main content types covered • Mock of what long form content looks like for three content types: - Photo gallery - List - Video • Mock of what Top Snap franchises look and feel are • Create a mock test edition of top snaps and long form content (when applicable).

Project Roles
Creative Director, Designer, UX/IA Designer
Adobe Photoshop, Design, Design Strategy
App Design, Branded Content, Social Media Content
Project Industries
Startups, Technology
Snapchat + Redbull
Snapchat + Redbull