ImageBrief

Imagebrief is a startup with the goal of disrupting the world of stock photography for both buyers and photographers by building a two-sided marketplace in which photo buyers solicit and license previously unsold images from photographers. Initial Strategy I was originally hired by the ImageBrief team for a 3-day strategic engagement. I was tasked with completing a comprehensive analysis of their existing product in order to come up with opportunities for product enhancements, possibilities for new product development, and social marketing opportunities to grow the ImageBrief userbase of both photographers and art buyers. Product Design Based on the value of the ideas put forth during my initial strategic work, I was subsequently contracted to spend the last 3 months of 2013 working in-house with the ImageBrief team. During this engagement I worked with the Imagebrief team to rethink and redesign nearly every touchpoint of the Imagebrief experience as well as input on the design and strategy of an investor deck for upcoming fundraising efforts.