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Westfield World Trade Center

Located within the iconic Oculus, Westfield World Trade Center is the largest shopping destination in lower Manhattan. A vibrant and playful visual language primed New Yorkers and visitors for all that this destination has to offer, and was extended into a breadth of expressions and media, including an integrated launch campaign and monumental on-premise activations.

Project Roles
Art Director, Creative Technologist, Designer
Company
Mother Design
Skills
Art Direction, Design
Media
2D Animations, Advertising, Brand Guidelines, Brand Identity, Commercials - Video, Events, Illustrations, Murals, Wayfinding
Project Industries
Lifestyle, Luxury, Real Estate
Westfield World Trade Center
Westfield World Trade Center
Westfield World Trade Center
Westfield World Trade Center