Aetna needed a social media presence that could support members as they embraced healthy lifestyle changes and achieved their health aspirations. Above all, it needed to be easily accessible to older followers. That’s why we put real member stories at the forefront and created simple, research-backed social engagement content with the power to inform, empower and inspire.
During my time working with Aetna, I pitched content ideas monthly to the client, created video scripts and prepared interviews for shoots, worked with our artistic director to create assets, and wrote all social copy across platforms.
- Project Roles
- Content Producer, Content Strategist, Copywriter, Writer
- Conceptual, Content, Copywriting, Scripting, Social, Social Media Strategy , Video Journalism
- Social Media Content, Social Media Copy, Video Installations
- Project Industries
- Health/Pharma, Media