MUGMUG App Design
MUGMUG is an app designed to reduce cup waste. There are currently many coffee shop rewards apps and programs encouraging waste reduction. However, none of these apps combine the goal of cup waste reduction with an incentive or rewards program.
MUGMUG makes it easy to search for sustainable businesses and uses a punchcard-style points system to reward users for bringing their own containers to coffee shops.
This project started in a class at Parsons. I came up with the app idea and content strategy, did the user research, and designed the app. Afterwards, I continued to build out the brand through advertising, promotional items, experiential marketing, and social media.
Learn more about the app design process: https://biancapasternack.design/mugmug-case-study
- Project Roles
- Content Strategist, Copywriter, Designer, UI Designer, UX/IA Designer
- Student Project
- Adobe Illustrator, Adobe Photoshop, Design, Low / High Fidelity Prototyping, Research, Sketch, User Research, Brand Strategy
- App Design, Brand Identity, Branding, UX Designs, UI Design