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Art direction + design for Caterpillar

Caterpillar is an American brand established in 1904 and has become a global 21st century brand. This Fortune 100 company, now based in Peoria, Illinois, is the leading manufacturer of construction and mining equipment, diesel and natural gas engines and industrial gas turbines. The challenge was to create concepts for new stores opening in Asia while still retaining the brand’s American identity. Deliverables: creative directions, pattern, key visuals, retail mood boards, shoe box design, clothing tags, gifting options, store rituals Project Roles: art director, designer

Project Roles
Art Director, Designer
Company
Caterpillar
Skills
Art Direction, Design
Media
Packaging, Retail Designs
Project Industries
Retail
Art direction + design for Caterpillar
Art direction + design for Caterpillar
Art direction + design for Caterpillar
Art direction + design for Caterpillar
Art direction + design for Caterpillar
Art direction + design for Caterpillar
Art direction + design for Caterpillar
Art direction + design for Caterpillar
Art direction + design for Caterpillar
Art direction + design for Caterpillar