Art direction + design for Caterpillar
Caterpillar is an American brand established in 1904 and has become a global 21st century brand. This Fortune 100 company, now based in Peoria, Illinois, is the leading manufacturer of construction and mining equipment, diesel and natural gas engines and industrial gas turbines.
The challenge was to create concepts for new stores opening in Asia while still retaining the brand’s American identity.
Deliverables: creative directions, pattern, key visuals, retail mood boards, shoe box design, clothing tags, gifting options, store rituals
Project Roles: art director, designer
- Project Roles
- Art Director, Designer
- Art Direction, Design
- Packaging, Retail Designs
- Project Industries