I was hired as Communications Director, and we needed a video ASAP. Luckily we had a Hollywood steadicam operator and director who was banging down our door to make one with us, and he had a friend who was a hotshot drone operator with a personal vendetta against our rival. Perfect!
My role was writing the script (and rewriting on the fly multiple times), producing the shoot, scouting the locations, and sitting in a hotel room with the crew for a couple days and offering opinions as they edited and our campaign video took shape.