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Sparks Ad Campaign Launch

I helped create the coming-of-age tale for SPARKS, the original caffeinated alcohol beverage. The challenge was to raise the SPARKS brand from a small cult following while keeping true to its underground roots. From physically making a “sketchy” lo-fi website to personally coordinating the sponsorship of the National Air Guitar Champion, everything had to remain as authentically weird and unexpected as orange-flavored malt liquor in a battery can.

Project Roles
Copywriter
Company
Sparks
Skills
Conceptual, Content, Copywriting
Media
Advertising, Branded Content, Street Art, Websites
Project Industries
Advertising