We were challenged to develop an authentic brand identity system and marketing materials for Chicago Cred that resonates with the culture of at-risk young men in Chicago.
The nonprofit aims to reduce violence by employing young men in Chicago’s underserved neighborhoods. The organization is funded by the Emerson Collective, which invests in initiatives focused on education, immigration reform, the environment and other social justice issues.
Created at TBWA\Chiat\LA and presented to MAL For Good in collaboration with Mark Sloan.
- Project Roles
- Art Director, Designer
- MAL FOR GOOD
- Adobe Illustrator, Art Direction, Brand Strategy, Editorial, Type Design
- Advertising, Apparel, Billboards, Editorial Designs, Websites
- Project Industries