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Mayo Clinic Visual Identity System

Objective: To create a fresh visual identity system that reflects the personality of the Mayo Clinic brand, while retaining—and reinforcing—some of its equity. Key brand attributes: Confident, Accessible, Optimistic Approach & Design Principles: * Focusing on one of Mayo Clinic’s brand promises of “delivering a human experience”, the proposed visual identity system captures the brand’s team-based ethos and the unique approach of “treating each individual with respect and the personalized attention they deserve”. * The concepts of “Human Experience”, “Personalized attention” translated into an approachable, optimistic design system that uses illustration and color in an unexpected, fresh way for the Mayo Clinic brand.

Project Roles
Art Director, Designer
Company
Prophet
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual, Consulting, PowerPoint, Visual Development
Media
Brand Identity, Branding
Project Industries
Health/Pharma
Mayo Clinic Visual Identity System
Mayo Clinic Visual Identity System
Mayo Clinic Visual Identity System
Mayo Clinic Visual Identity System
Mayo Clinic Visual Identity System
Mayo Clinic Visual Identity System
Mayo Clinic Visual Identity System
Mayo Clinic Visual Identity System
Mayo Clinic Visual Identity System
Mayo Clinic Visual Identity System
Mayo Clinic Visual Identity System
Mayo Clinic Visual Identity System