Mayo Clinic Visual Identity System
Objective: To create a fresh visual identity system that reflects the personality of the Mayo Clinic brand, while retaining—and reinforcing—some of its equity. Key brand attributes: Confident, Accessible, Optimistic
Approach & Design Principles:
* Focusing on one of Mayo Clinic’s brand promises of “delivering a human experience”, the proposed visual identity system captures the brand’s team-based ethos and the unique approach of “treating each individual with respect and the personalized attention they deserve”.
* The concepts of “Human Experience”, “Personalized attention” translated into an approachable, optimistic design system that uses illustration and color in an unexpected, fresh way for the Mayo Clinic brand.
- Project Roles
- Art Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual, Consulting, PowerPoint, Visual Development
- Brand Identity, Branding
- Project Industries