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Zyus Visual Identity System

Objective: To reframe ‘medical marijuana’—establishing a new category in a way that would honor the brand's authentic heritage in science, their patient-first focus, and their grounding in the reality of the human experience and response to medical treatments. Approach & Design Principles: * Seeing beyond (beyond disease, beyond preconceptions, beyond traditional methods) * Expanding the potential (of medicine) * Advancing the science (of well-being)

Project Roles
Art Director, Designer
Company
Interbrand
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Design, Integrated, Low Budget, Vector
Media
Brand Identity, Branding
Project Industries
Health/Pharma
Zyus Visual Identity System
Zyus Visual Identity System
Zyus Visual Identity System
Zyus Visual Identity System
Zyus Visual Identity System
Zyus Visual Identity System
Zyus Visual Identity System
Zyus Visual Identity System
Zyus Visual Identity System
Zyus Visual Identity System
Zyus Visual Identity System