A pre-roll campaign and a TV spot for FedEx.
"Please Skip This Pre-Roll"
When we learned that skipping pre-roll ads means the advertiser doesn't pay, we knew there was an idea in there. So we tied it to FedEx's One Rate shipping, their most affordable option. FedEx hadn't briefed us, but they liked it and gave us a little money to make it.
"Don't Count That"
A spot for the FedEx Cup.
- Project Roles
- BBDO New York
- Conceptual, Copywriting
- Commercials - Broadcast, Commercials - Video