With this re brand project, we had the opportunity to take what Khanvict's competitors are doing well and put our own spin on it, as well as look at what they are doing poorly and do it better. The mainstream industry is over saturated with formulaic music styles and shifting trends that often times get washed out over short periods of time. We believe that Khanvict's music has an incredible opportunity to become a tangent off the mainstream industry as it promotes unity, inclusion and love in a very natural way. We wanted to create something away from the classic pakistani visual standards and steer into something more radical, wimsical and colorful.
- Project Roles
- Art Director, Creative Director, Designer, Illustrator
- Adobe Illustrator, Adobe Photoshop, After Effects
- Brand Identity, Branding, Illustrations, Manifestos
- Project Industries
- Lifestyle, Music