Cheestrings – Express your selfie
Kerry Foods were teaming up with Sony Pictures for the upcoming release of The Emoji Movie. We were asked to create a fun and engaging campaign to promote this partnership and encourage product interaction.
The Express Your Selfie campaign turned each pack of Cheestrings or Yollies into an emoji icon – such as sunglasses, heart eyes or a cheesy grin. Giving snackers playful props to take selfies with.
Anyone who shared their selfie online had the chance to win daily prizes and instant, movie-themed downloads.
- Project Roles
- Art Director, Designer
- Art Direction, Design, Packaging Design
- Advertising, Packaging