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Cheestrings – Express your selfie

Kerry Foods were teaming up with Sony Pictures for the upcoming release of The Emoji Movie. We were asked to create a fun and engaging campaign to promote this partnership and encourage product interaction. The Express Your Selfie campaign turned each pack of Cheestrings or Yollies into an emoji icon – such as sunglasses, heart eyes or a cheesy grin. Giving snackers playful props to take selfies with. Anyone who shared their selfie online had the chance to win daily prizes and instant, movie-themed downloads.

Project Roles
Art Director, Designer
Skills
Art Direction, Design, Packaging Design
Media
Advertising, Packaging
Cheestrings – Express your selfie
Cheestrings – Express your selfie
Cheestrings – Express your selfie
Cheestrings – Express your selfie