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The absurdity of haggling
We ambushed consumers right at the cash register to prove how silly it is to haggle for the right price. It underscored Price Promise from Edmunds.com, which eliminates the need for haggling by finding a firm number for car buyers.
- Project Roles
- Creative Director
- Company
- Publicis New York
- Skills
- Copywriting, TV
- Media
- Brand Films
- Project Industries
- Advertising, Automotive