Hyundai Motorstudio Goyang
In 2017, Hyundai opened a new Motorstudio in Goyang, South Korea. Combining sales, branding, and exhibition spaces, the massive, DMAA-designed structure encloses over 63,000m² of floor space. The design system—comprised of wayfinding, environmental signage, and supergraphics—uses a modular approach, adopting different styles for different sections of the building’s program. The result is a synthetic visual identity that clarifies visitor paths while responding to the varied spaces of the complex.
Design studio: 2x4
- Project Roles
- Environmental Design, Themed Environments, Wayfinding
- Project Industries