We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Hyundai Motorstudio Goyang

In 2017, Hyundai opened a new Motorstudio in Goyang, South Korea. Combining sales, branding, and exhibition spaces, the massive, DMAA-designed structure encloses over 63,000m² of floor space. The design system—comprised of wayfinding, environmental signage, and supergraphics—uses a modular approach, adopting different styles for different sections of the building’s program. The result is a synthetic visual identity that clarifies visitor paths while responding to the varied spaces of the complex. Design studio: 2x4

Project Roles
Typographer
Company
Hyundai
Skills
Design
Media
Environmental Design, Themed Environments, Wayfinding
Project Industries
Automotive
Hyundai Motorstudio Goyang
Hyundai Motorstudio Goyang
Hyundai Motorstudio Goyang
Hyundai Motorstudio Goyang