Pinterest has 30+ international satellite offices in cities like Sydney and Hamburg that do not have any custom branding. They were in need of a scalable and customizable template that a non-designer could edit to personalize to the locale of each international office. The biggest challenge was to pick a simple enough concept that could scale across 30+ offices yet still captured the special essence of each unique office location. The design needed to emphasize what makes each office’s location unique while still feeling connected to Pinterest’s headquarters. I first researched what elements make a city unique and memorable then explored how simple shapes like the circle and Pinterest Pin could be repurposed as objects in a scene.
- Project Roles
- Designer, Project Manager
- Adobe Illustrator, Brand Strategy, Creative Strategy, Marketing Strategy
- Brand Identity, Branded Content, Branding, Illustrations
- Project Industries
- Startups, Technology