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Pinterest International

Pinterest has 30+ international satellite offices in cities like Sydney and Hamburg that do not have any custom branding. They were in need of a scalable and customizable template that a non-designer could edit to personalize to the locale of each international office. The biggest challenge was to pick a simple enough concept that could scale across 30+ offices yet still captured the special essence of each unique office location. The design needed to emphasize what makes each office’s location unique while still feeling connected to Pinterest’s headquarters. I first researched what elements make a city unique and memorable then explored how simple shapes like the circle and Pinterest Pin could be repurposed as objects in a scene.

Project Roles
Designer, Project Manager
Company
Pinterest
Skills
Adobe Illustrator, Brand Strategy, Creative Strategy, Marketing Strategy
Media
Brand Identity, Branded Content, Branding, Illustrations
Project Industries
Startups, Technology
Pinterest International
Pinterest International