Xfinity: If you dont' have something nice to say...
Our client, Comcast, wanted a concept that would deposition Verizon Fios in a visually arresting way with repetitive claim messages. Rather than go the traditional verbal smear route, we created a character who cross-stitches anti-Fios sentiments into various embroidery pieces around her home. We then used director Craig Gillespie to bring the concept to life. The clients loved it, and we got to keep some rather "unique" pillows for ourselves.
- Project Roles
- Copywriting, Film
- Scripted TV, Social Media Content
- Project Industries