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Onken Naked – ATL Launch Campaign

Onken Naked is dressed with nothing but creamy yogurt and a touch of sugar. When you strip away any unnecessary layers, what do you reveal?
 A really fruity character underneath. This ATL launch campaign was all about having fun with the brand and showing that yoghurt without all the unnecessary additives can still be tantalisingly tasty. My creative partner and I created the storyboard and script for the TV commercial, key art for any out of home, in-store and online comms and developed retail activation ideas for the campaign.

Project Roles
Art Director, Designer
Skills
Art Direction, Design, Storyboarding
Media
Advertising, Commercials - Broadcast, Retail Designs
Project Industries
Advertising
Onken Naked – ATL Launch Campaign
Onken Naked – ATL Launch Campaign
Onken Naked – ATL Launch Campaign