The Happy Egg Co. – Brand Refresh
It was time for the UK’s no.1 egg brand to refresh its message. After a successful decade of communicating how ‘happy hens lay tasty eggs’, now The Happy Egg Co. wanted to focus more on the health benefits of eating Happy Eggs. Specifically, how they’re a great source of quality protein and vitamin D.
I worked on A natural source of goodness from initial concept to final delivery: art directing a photoshoot to create a suite of new assets, working with a digital agency to build social media presence, and creating and delivering activations including a partnership with Parkrun.
- Project Roles
- Art Director, Designer, Illustrator
- Art Direction, Design, Creative Direction
- Brand Guidelines, Brand Identity, Retail Designs, Websites
- Project Industries
- Advertising, Retail