Grey Goose – Project / 2
Grey Goose vodka is made from just 2 ingredients: wheat and water.
This was the inspiration for our campaign idea, Project 2. During the campaign we continually brought two distinct ingredients together – be it in art, design, fashion or flavour – to create new events, products and experiences for consumers.
My creative partner and I were the lead team on this project: which began with a fun weekend of research in Paris and ended with an integrated campaign. One that challenged the brand and strengthened its premium positioning.
- Project Roles
- Art Director
- Live & Breathe
- Art Direction, Creative Direction, Creative Research, Creative Strategy, Design
- Events, Interactive Installations, Retail Designs
- Project Industries
- Advertising, Retail, Wine/Spirits