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Grey Goose – Project / 2

Grey Goose vodka is made from just 2 ingredients: wheat and water. This was the inspiration for our campaign idea, Project 2. During the campaign we continually brought two distinct ingredients together – be it in art, design, fashion or flavour – to create new events, products and experiences for consumers. My creative partner and I were the lead team on this project: which began with a fun weekend of research in Paris and ended with an integrated campaign. One that challenged the brand and strengthened its premium positioning.

Project Roles
Art Director
Company
Live & Breathe
Skills
Art Direction, Creative Direction, Creative Research, Creative Strategy, Design
Media
Events, Interactive Installations, Retail Designs
Project Industries
Advertising, Retail, Wine/Spirits
Grey Goose – Project / 2
Grey Goose – Project / 2
Grey Goose – Project / 2
Grey Goose – Project / 2
Grey Goose – Project / 2