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Oral-B Father's Day Campaign

ORAL-B FATHER’S DAY INITIATIVE Our client asked for a social program that would generate conversation for Oral-B around Father's Day as a topical event. We decided to celebrate Dads, and specifically, all the smiles they had for their children throughout their lives. So, we created this moving video and put it out into the world two weeks before Father’s Day. The results were pretty amazing, earning us more than two million video views, and a Silver Effie to boot.

Project Roles
Copywriter
Company
Publicis
Skills
Copywriting, Low Budget, Scripting
Media
Advertising
Project Industries
Packaged Goods
Oral-B Father's Day Campaign