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Fast Foodies Know The Deal

The best way to reach people is to meet them where they are. Instead of going the traditional fast food commercial route, Checkers and Rally’s wanted to reach their audience in a more authentic way. So we connected with some Fast Food Influencers on social media and tasked them with giving us unscripted reviews of various Checkers and Rally’s menu options. My role was to write and design a treatment deck that outlined an execution that would ensure things looked and felt as authentic as possible. The food was real, the talent was natural, and the results have been great. I storyboarded the spots as well!

Project Roles
Artist, Writer
Copywriting, Storyboarding
Commercials - Video
Project Industries