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We Gave Cam'ron His Own Game Show

Directed by: Straight to Tell Hpnotiq knew that their brand was largely associated with hip hop culture of the late 90s and early 00s. So, we decided to embrace that. I conceived WORD UP! as a hip hop trivia gameshow with eye-boggling graphics and retro prizes straight out of a Hype Williams fever dream. The spot starred rapper and social media darling Cam’Ron, and the results were hilarious... Not to mention insanely GIF-able.

Project Roles
Writer
Company
Hpnotiq
Skills
Adobe InDesign, Adobe Photoshop, Copywriting, Comedy
Media
Commercials - Video
Project Industries
Advertising