We Gave Cam'ron His Own Game Show
Directed by: Straight to Tell
Hpnotiq knew that their brand was largely associated with hip hop culture of the late 90s and early 00s. So, we decided to embrace that. I conceived WORD UP! as a hip hop trivia gameshow with eye-boggling graphics and retro prizes straight out of a Hype Williams fever dream. The spot starred rapper and social media darling Cam’Ron, and the results were hilarious... Not to mention insanely GIF-able.
- Project Roles
- Adobe InDesign, Adobe Photoshop, Copywriting, Comedy
- Commercials - Video
- Project Industries