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"Is Pepsi Okay?" Grammy Ad

This is the second spot we've done within the campaign, this time specifically for the Grammy's, hero-ing rapper Cardi B. — The phrase "Is Pepsi Okay?" has been around for as long as all we can think. I think. Taking on something cultural relevant is a smart thing to do in any campaign, but doing it on the biggest stage is a whole other story — especially if that means acknowledging that you are NOT the number one soda in the country. We've basically turned a low-key (well, actually quite high-key) insult into a positive, by owning it and taking it head on. Cardi B is famous for "Okurrr" catch-phrase.

Project Roles
Art Director
Goodby, Silverstein & Partners
Art Direction, Conceptual, Creative Direction
Advertising, Commercials - Broadcast, Short Films
Project Industries
Advertising, Beverage, Music
"Is Pepsi Okay?" Grammy Ad