"Is Pepsi Okay?" Grammy Ad
This is the second spot we've done within the campaign, this time specifically for the Grammy's, hero-ing rapper Cardi B.
The phrase "Is Pepsi Okay?" has been around for as long as all we can think. I think. Taking on something cultural relevant is a smart thing to do in any campaign, but doing it on the biggest stage is a whole other story — especially if that means acknowledging that you are NOT the number one soda in the country.
We've basically turned a low-key (well, actually quite high-key) insult into a positive, by owning it and taking it head on.
Cardi B is famous for "Okurrr" catch-phrase.
- Project Roles
- Art Director
- Goodby, Silverstein & Partners
- Art Direction, Conceptual, Creative Direction
- Advertising, Commercials - Broadcast, Short Films
- Project Industries
- Advertising, Beverage, Music