"Is Pepsi Okay?" Super Bowl Ad

The phrase "Is Pepsi Okay?" has been around for as long as all we can think. I think. Taking on something cultural relevant is a smart thing to do in any campaign, but doing it on the biggest stage is a whole other story — especially if that means acknowledging that you are NOT the number one soda in the country.

We've basically turned a low-key (well, actually quite high-key) insult into a positive, by owning it and taking it head on.

Oh, and in case you don't know why we've picked Cardi B and Lil Jon — they're both famous for their "Okurrr / Okaaay" catch-phrase.