The Top 50 Companies WNW Creatives Want to Work for in 2020. See who made the cut.

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BMW "Like New Again"

BMW came to us wanting to help them promote their offering of used/pre-owned cars. Instead of going with a traditional TV ad, we convinced them to pick a more conceptual and quite frankly very meta integrated campaign : We wanted to re-run the same old car ads that once introduced a BRAND NEW car, to now, a couple years later, advertise the same model as PRE-OWNED. The only thing we had to change was the VO. Used ads for used cars. That way we saved as much production money as you save on a pre-owned BMW and also showcased that it (the spot and the car) still runs like new. We did the same in social by re-posting old posts (the copy in the re-tweet talked to the idea), in OOH (we re-purposed old posters), and radio.

Project Roles
Art Director, Creative Director
Company
Goodby, Silverstein & Partners
Skills
Art Direction, Conceptual, Creative Direction
Media
Advertising, Brand Films, Short Films
Project Industries
Automotive
BMW "Like New Again"