The Top 50 Companies WNW Creatives Want to Work for in 2020. See who made the cut.

BMW "Like New Again"

BMW came to us wanting to help them promote their offering of used/pre-owned cars. Instead of going with a traditional TV ad, we convinced them to pick a more conceptual and quite frankly very meta integrated campaign : We wanted to re-run the same old car ads that once introduced a BRAND NEW car, to now, a couple years later, advertise the same model as PRE-OWNED. The only thing we had to change was the VO. Used ads for used cars. That way we saved as much production money as you save on a pre-owned BMW and also showcased that it (the spot and the car) still runs like new. We did the same in social by re-posting old posts (the copy in the re-tweet talked to the idea), in OOH (we re-purposed old posters), and radio.

Project Roles
Art Director, Creative Director
Goodby, Silverstein & Partners
Art Direction, Conceptual, Creative Direction
Advertising, Brand Films, Short Films
Project Industries
BMW "Like New Again"