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Smokey Bear Print and Outdoor Campaign

We were lucky enough to work on the longest running PSA of all time: Smokey Bear. The challenge was finding a fresh way to deliver Smokey’s old lessons. (He's 73, which is about 600 in bear years.)

Project Roles
Copywriter
Company
Draft FCB
Skills
Conceptual, Copywriting, Outdoor, Print
Media
Billboards, Magazines
Project Industries
Advertising, Non-Profit
Smokey Bear Print and Outdoor Campaign
Smokey Bear Print and Outdoor Campaign
Smokey Bear Print and Outdoor Campaign
Smokey Bear Print and Outdoor Campaign
Smokey Bear Print and Outdoor Campaign