Pretty Good Co.
Pretty Good Co. is the design studio and letterpress print shop I built with my wife and partner Annie Walsh Alvarado. Pretty Good Co. also has a retail storefront with art and creative goods. We concepted and designed the identity and its activations. The core of the identity is simple and allows it flexibility and the ability to play as we grow and articulate our voice.
All the activations shown below are printed in shop on our Heidelberg Redball and Riso RZ220UI.
Signage was fabricated by Nagle Signs, Inc.
- Project Roles
- Designer, Illustrator, Creative Director
- Pretty Good Co.
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Brand Strategy, Copywriting, Art Direction, Creative Direction, Creative Strategy
- Brand Guidelines, Environmental Design, Logos, Naming, Patterns, Photography, Products - Physical, Typography, Websites
- Project Industries
- B2B, Retail