Betsey Johnson + Urban Outfitters

Betsey Johnson + UO was a 2019 women’s Spring dress partnership at Urban Outfitters. Using collage elements indicative of Urban’s current brand identity the Betsey Johnson partnership incorporated a textural poster concept evoking a spirited modern take on the 90s vibes. The art and imagery was adapted for email, site module messaging, lookbook, page banner and paid media applications for UO North America.