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TUMS

In an attempt to evolve the decade-old TUMS Food Fight campaign, we brought the idea to the silver screen. Kinda. A giant burrito lassoing a cowboy in a dusty Western town? A spicy block of pepper jack cheese chasing an über-suave man in a tux? It's almost too much lighthearted, PG fun to handle. 2 different products: Smoothies and the Cooling Sensation.

Project Roles
Art Director, Creative Director
Company
Tums
Skills
Art Direction, Design, Creative Direction
Media
Commercials - Video
Project Industries
Health/Pharma
TUMS
Collaborators