Barack Obama 2008
We created a youth voter registration and activation campaign that registered 1.5mm young first time voters that led to the election of Barack Obama in 2008. We collected the personal reasons people gave for voting, and gave them to street artists who interpreted them as election posters that weren't for a candidate, but for voting itself.
- Project Roles
- Art Direction, Copywriting, Strategy
- Advertising, Commercials - Radio, Commercials - Video, Magazines, Posters, Websites
- Project Industries