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Sony + Wes Anderson

Sony wanted something big and imaginative for the global launch of their first line of smartphones. We turned to the most imaginative people we know, kids. We asked them what’s inside Sony Xperia Smartphones that make them so special and then teamed up with Wes Anderson and Laika to bring one boy's story to life using stop animation.

Project Roles
Copywriter
Company
McCann Erickson
Skills
Copywriting
Media
Brand Films