National City & Cincinnati Reds
This campaign promotes National City Bank as the Official Bank of the Cincinnati Reds. The original brief was to simply re-size a generic program ad. We took it 42,319 fans further and instead created a campaign inspired by Mr. Redlegs’, the team mascot, and his infamous mustache.
We ended up with a full campaign of print ads, digital outdoor boards that saw Mr. Redlegs' mustache grow before our eyes, posters and a sponsorship event that was the highest-attended game of the season. We even had a parade and celebrated the first ever Mustache Day at the Great American Ball Park. The park has continued to celebrate Mustache Day every season since we launched this campaign in 2004.
- Project Roles
- Art Director, Designer
- Art Direction, Design
- Billboards, Branding, Posters
- Project Industries