Okay
Cadillac CT5: Overwhelm All Your Senses

In April 2019, after 4 years of only unveiling SUVs, Cadillac decided to reveal its newest sedan model—The CT5. So, to get people to “feel” this thrilling car, we paired social media’s fascination with ASMR videos with car enthusiasts’ love of camo shots in a fun campaign.

Project Roles
Copywriter
Company
Rokkan
Skills
Conceptual, Copywriting
Media
Social Media Content
Project Industries
Automotive
Cadillac CT5: Overwhelm All Your Senses
Collaborators