Re-Imagination of Chobani
Chobani’s reimagined brand emerged from the founder’s fairytale-like belief that better food leads to a better world. It’s why the company culture pulses with stories of good (natural food) versus evil (processed food). This new brand earned 9 billion media impressions, 473 media placements, 94% positive sentiment online, and, since launch, the company has helped set new sales records four times.
Creative Directors: Rik Bracho, Leland Maschmeyer, Lisa Smith; Designers: Joakim Jansson, Will Mac, Ethan Sung, Pat Iadanza; Art Director: Gabrielle Lamontagne; Copywriters: Betsy Dickerson, Conor Dooley, Eric Johnson; Project Manager: Rikki Goswell; Type design: Commercial Type: Photography: Grant Cornett, Jake Stangel; Illustrations: Gabrielle Lamontagne, Fanny Gentle, Pat Iadanza