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Spyce Brand Launch

Founded in an MIT frat basement, 4 young friends were on a mission to create a healthy and affordable lunch solution in the city. As robotics engineers, they got to building a machine that would end up positioning them to launch America’s first robotic kitchen in Boston Spring 2018! JSGD was hired to help them launch through the creation of a strong brand family, interactive experiences both online and in the restaurant, and space consulting. From website and in-store ordering screen interfaces to animated loading screens (while the machine cooks) and clever interior/exterior signage, my team crafted a vibe that feels far from “robotic” with warm, human touches (something very necessary when there’s a huge machine making your meal in the room).

Project Roles
Creative Director, Designer, Strategist, UI Designer, UX/IA Designer
Company
Spyce
Skills
Art Direction, Brand Strategy, Consulting, Creative Direction, Creative Strategy, Design, Environmental, Front-End Development, Management of Teams 1-10, Managing Budgets, Print, Project Management, Wordpress
Media
Brand Guidelines, Brand Identity, Branding, Environmental Design, Logos, Websites
Project Industries
Restaurant
Spyce Brand Launch
Spyce Brand Launch
Spyce Brand Launch
Spyce Brand Launch
Spyce Brand Launch
Spyce Brand Launch
Spyce Brand Launch
Spyce Brand Launch
Spyce Brand Launch
Spyce Brand Launch
Spyce Brand Launch