Spyce Brand Launch
Founded in an MIT frat basement, 4 young friends were on a mission to create a healthy and affordable lunch solution in the city. As robotics engineers, they got to building a machine that would end up positioning them to launch America’s first robotic kitchen in Boston Spring 2018!
JSGD was hired to help them launch through the creation of a strong brand family, interactive experiences both online and in the restaurant, and space consulting. From website and in-store ordering screen interfaces to animated loading screens (while the machine cooks) and clever interior/exterior signage, my team crafted a vibe that feels far from “robotic” with warm, human touches (something very necessary when there’s a huge machine making your meal in the room).
- Project Roles
- Creative Director, Designer, Strategist, UI Designer, UX/IA Designer
- Art Direction, Brand Strategy, Consulting, Creative Direction, Creative Strategy, Design, Environmental, Front-End Development, Management of Teams 1-10, Managing Budgets, Print, Project Management, Wordpress
- Brand Guidelines, Brand Identity, Branding, Environmental Design, Logos, Websites
- Project Industries