Follain Brand Development
One of the first on the scene, Tara Foley’s clean beauty store, Follain, opened in Boston’s South End in 2013. JSGD quickly joined the movement and helped Tara launch her e-commerce site. This union kicked off a multi-year creative partnership where we had the unbelievable experience of helping Follain grow into a multi-million dollar company and secure a significant investment from LAUNCH.
As Creative Director, I guided my team in all aspects of work for the growing brand, from conception to execution. I worked hand in hand with Tara and her marketing coordinator to not only build brand standards for everyone involved to adhere to, but to develop a strong visual point of view and voice within the industry.
- Project Roles
- Art Director, Content Strategist, Creative Director, Designer, Front-End Developer, Strategist, UI Designer, UX/IA Designer
- Art Direction, Brand Strategy, Consulting, Copywriting, Creative Direction, Creative Strategy, Design, E-Commerce, Environmental, Lifestyle, Marketing Strategy, Packaging Design, Print, Project Management, Social Media Strategy
- Advertising, Brand Guidelines, Brand Identity, Branded Content, Branding, Packaging, Social Media Content, User Flows, User Journeys, UX Designs
- Project Industries
- Beauty, Lifestyle, Retail